Q.4 Read through the case study and write down SWOT Analysis.

Nadir runs his own enterprise in an area on the outskirts of Karachi, Pakistan. He manages a collective of people with disabilities who make Pakistani puppets in a traditional style, mainly selling to tourists through local shops, and pays them a basic salary as well as a profit share. The puppets are all made to nadir's own designs, and are quite different to the standard items in most tourist stores. His quirky designs and their popularity with shoppers have come to the attention of Muhammad, who runs a relatively large factory producing puppets and other tourist-friendly wares. Muhammad approaches nadir to suggest that he buy his enterprise, including his designs, and that nadir and his employees all come and work at Muhammad's factory. He is offering a lot of money, and nadir doesn't know whether he wants to maintain his independence or go for the security offered by a lump cash sum and guaranteed employment. He uses a SWOT analysis to take a snapshot of his current situation and help him consider the decision.