Q4. XtremityPlus is known for its outlandish extreme sports products, and the Looney Launch is no exception. Fulfilling the dream of every childhood daredevil, the Looney Launch is aaluminum and fiberglass contraption that quickly unfolds to create the ultimate bicycle jump. The product has been selling as fast as you can make it, even though it comes plastered with warning labels proclaiming that its use is inherently dangerous. As XtremityPlus’s CEO, you were nervous about introducing this product, and your fears were just confirmed: You’ve been

notified of the first lawsuit by a parent whose child broke several bones after crash-landing off a Looney Launch.        6

Details:

Now it’s time to follow up the internal employee message about the Looney Launch. With a message to the retailers that carry the product. Write an email message to retailers giving the negative news in an indirect format, explaining that the Looney Launch is being removed from the market and explaining why you’ve reached this decision. Apologize for the temporary disruption this will cause to their businesses but emphasize that it’s the right decision from both legal and social perspectives. Thank them for their continuing efforts to sell XtremityPlus products and assure them that your company will continue to offer exciting and innovative products for extreme-sports enthusiasts.        

Answer rating: 100% (QA)

Dear Retailers The purpose of writing this letter is to share with you a recent decision made by Xtr... View the full answer