Question: Q5. Direct and digital marketing involves engaging directly with carefully targeted individual consumers and customer communities to both obtain an immediate response and build lasting

Q5. Direct and digital marketing involves engaging directly with carefully targeted individual consumers and customer communities to both obtain an immediate response and build lasting customer relationships. Critically analyze the following and justify with suitable example, I. The reason for rapid growth of Direct and digital marketing (5 marks) II. At least two Benefits of Direct and digital marketing (5 marks) III. Two forms of Direct and Digital Marketing (10 marks)

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