Q7 Analysis Sheet - 2 Creating Stores within a Store Valu Assumptions e Number of BB stores Pilot stores number Trafclstore if of 5W5 in each BB store SWS area per BB Store (Sq ft} Sales Associates training Cost per store One-time costs to setup 5W5 per BB store Leasing fee collected per month 5W5 traffic fee collected per person % exploring SW5 % customer cross buying accessories Incremental revenue due to 5W5 Average increase in spend on purchase of accessories per person Profit margin on incremental revenue 96 Profit margin for accessories % Revenues 5W5 Leasing Fee revenue 5W5 traffic fee revenue Cross-sel ling accessories Profit from products sold in 5W5 Total revenue from pilot project Costs Set up cost Training cost Total Cost of the Pilot ROI for 10% of stores ROI for all stores