Question: Q8. Robert considers using loyalty app data from Fairfax customers to target Petersburg ads without asking permission. Which evaluation best captures the ethical issue?A. Using
Q8. Robert considers using loyalty app data from Fairfax customers to target Petersburg ads without asking permission. Which evaluation best captures the ethical issue?A. Using identifiable personal data collected for Fairfax without explicit consent could increase marketing precision but violates privacy rights, risking consumer backlash and legal exposure that could damage the brand before launch.B. Because most customers ignore privacy policies, repurposing their data is acceptable as long as the message content is not offensive or discriminatory.C. If the data are only used for aggregate statistics, consent is unnecessary and the ethical risk is negligible.D. Consumer data from one location can be reused in another without consent as long as it promotes a familyfriendly product like dining.
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