QI: Read following excerpt and develop quantitative OR qualitative problem statement, research purpose, research objectives, justification, research design, population, and sampling design (12 points Over the past few decades, a drastic shift has been seen in the thinking of the corporate decision makers towards the Corporate Social Responsibility (CSR) activities marked within the operations of the corporation. Corporations nowadays are not only enhancing their operations towards profitability and building strong customer base but are also considering the CSR activities within the organization. This change is because corporations are seeing a tremendous change in people's psychology and is been found that the consumers are more linked towards social causes and find themselves more willing to help the society (Mohr, Webb, & Harris, 2001). Therefore question arises in relation to the consumer buying behavior is that whether it has an impact over the buying behavior or not? In some situations it has seen that it proves to be very helpful for the corporations to be more socially responsible in order to generate more profits and to increase the likeability towards the company and its product. It has been proved through some researches that the people are more concerned towards the CSR activities carried out by the companies and are inclined towards the company's product and restrict them in switching brands. There are different activities performed by the CSR Corporation, among which our focus would be on Cause Promotion Marketing, Cause-related Marketing and Societal Marketing. Cause Promotion marketing focuses on the purchase of a product, ensuring to donate an amount for the charitable cause. Cause related marketing is also conducted for the charitable causes where both the for-profit organization and non- for profit organizations get benefits all together. Societal Marketing is the type of marketing in which the businesses focus on ensuring the long-term welfare of the society along with selling its product. The research will investigate the impact of mentioned activities on company's brand image and consumer buying intention with moderation of gender and age group. This study helps the company to understand that how much these activities have influence on the mindset of the consumers and helps them to build customer base