Qualitative data is characterized by examination of a small sample size. 3 Multiple Choice Skipped O comprehensive, closed-ended broad, closed-ended In-depth, open-ended exclusive, open-ended Inclusive, closed-ended One of the trends in marketing research is an increased reliance on secondary data. Which of the following is a reason behind this? 8 Multiple Choice It is more easily available It is more reliable than primary data, It is more effective in answering a researcher's specific questions It is always in a complete form It free from personal or Chubas Unlike internal validity, external validity is the extent to which the results of an experiment 12 Multiple Choice were actually caused by manipulations of dependent variable conditions. cannot be generalized beyond the study sample of subjects. can be clearly connected to a cause. were actually caused by manipulations of the independent variable conditions can be generalized beyond the study sample of subjects. 14 Statistics that allow marketing researchers to make generalizable conclusions about a population by studying a smaller group from that population is known as Multiple Choice descriptive statistics proportional statistics native statistica informational 15 When analyzing qualitative data during the data analysis step of the marketing research process, researchers sometimes assign a word, phrase, or number to a selected portion of data to make it easier to sort and summarize later This process is known as Multiple Choice statntical analysis descriptive analysis coding data portion