Question: QUALITY MANAGEMENT : EXERCISE 2 -answer all The average consumer today has a multitude of options available to select from for similar products and services.

QUALITY MANAGEMENT : EXERCISE 2 -answer all

The average consumer today has a multitude of options available to select from for similar products and services. Most consumers make their selection based upon a general perception of quality or value. Consumers typically want "the most bang for their buck". In order to remain competitive, organizations must determine what is driving the consumer's perception of value or quality in a product or service.

a.Define any THREE (3)key customer requirements for a pen.Next, define any THREE (3)key technical requirements for the pen.

a.Create QFD diagram for this problem.

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