Quantitative Research Advantages

• 1)Quantitative research depends on data for analysis and conclusion.
• 2)Scientific and statistical techniques used for research.
• 3)Quantitative research focuses on facts and figures rather than conjectures.
• 4)Different research methods can be used to confirm conclusions.

Quantitative Research Disadvantages

• 1) Sample size- It is difficult to estimate the correct sample size for research.
• 2)Biases- There may be many biases in the data such as gender bias, demographics, confirmation bias etc. If data is corrupted, then conclusions can also be wrong.
• 3)Quantitative data discards traditional knowledge and experience.

Qualitative Research Advantages

• 1)Qualitative research data has a lesser bias than quantitative research.
• 2)Qualitative research focuses more on decision-making factors rather than data. It considers behavioural factors.
• 3)There is no strict guidelines for these types of research.
• 4)It is less costly to do qualitative research.

Qualitative Research Disadvantages

• 1)Research is dependent on experience and insights rather than data, which can be subjective.
• 2)Since data is missing, there is nor graphical and statistical analysis and representation.
• 3)The research can be influenced by opinion-makers and experts.

After viewing this list, how would you use this list to create a one page memo to help folks in your organization do research?