Quantum Inc. and Cosmic Corp often compete with one another in the marketplace. A new business area is emerging that appeals to both firms. However, organizations that will successfully compete in the new business area will need to have a robust laboratory capability as well as an established construction capability. Quantum has the former, and Cosmic has the latter. Although unusual for two competitors, they negotiate and create a$($n$)\_\_\_\_\_\_\_\_.$ Under the terms of this agreement, Quantum and Cosmic formally and jointly pursue their mutual goals.

Question $10$Select one:

A$.$

acquisition

B$.$

related diversification

C$.$

merger

D$.$

strategic alliance

E$.$

vertical integration