Ques 1. Writing a Case study Analysis 40 marks Read the case study given below and write an analysis of it in 900 - 1000 words. Your case study analysis should include: A clear purpose or thesis statement (5 Marks) Clearly developed arguments in 4-5 paragraphs (Legal, Ethical and Moral issues from the perspective of all the stakeholders in the case study etc., possible solutions and ethical and other issues with the each of the solutions, best solution according to you etc.) (15 Marks) A well-developed introduction and conclusion (5 Marks) Minimum 5 In-text citations - APA Format (10 Marks) List of references at the end of the paper - APA Format (5 Marks) Case Study Incredible Shrinking Potato Chip Package Topic: Cost vs. price vs. value issues Characters: Julie, Brand Manager for potato chips at a regional salty snacks manufacturer Dave, Marketing Director for the regional salty snacks manufacturer Julie has been concerned about the profitability of the various items in her line of potato chips. According to her potato suppliers, the recent drought caused a 35 percent reduction in the potato crop compared to one year ago, resulting in a 25 percent hike in potato prices to large buyers like Julie's company. Potatoes accounted for almost all of the content of her chips (which also consisted of vegetable oil, one of three different flavoring spices, and salt), plus there were packaging costs. To hold the line on margins, which of late had been slim at only about 5 percent due to fierce competition from several other local and regional brands, Julie would need to raise potato chip prices about 15 percent. On her most popular 7.5 oz. size, which had a price spot of $1.59 on the package. this would require a price hike of $.24, bringing the price up to $1.83 Julie wondered what would be the appropriate strategy to deal with this unfortunate circumstance. She was very reluctant to raise the price to maintain the margin. First, she feared incurring the bad will of her loyal customers; it wouldn't be perceived as fair by them. Moreover, she was worried about competitive responses her other larger competitors mieht he 10:287 Il 4G