Question: Questi completion Statue B 1 5 Prague Aa 100% I.X6o a pas O WORDS POWERED BY QUESTION 48 16 Read the extract from AirAsia case

Questi completion Statue B 1 5 Prague Aa 100%
Questi completion Statue B 1 5 Prague Aa 100% I.X6o a pas O WORDS POWERED BY QUESTION 48 16 Read the extract from AirAsia case in the class, and the answer question. To avoid cannibalization between the two national airlines and to make Malaysia the key Asian aviation Hub, the Malaysian government had repeatedly tried to bring MAS and AirAsia together to work on a routerationalization program. The aim of the route rationalization was to promote healthy competition and for MAS and AirAsia to focus on the respective market segments. Aber prolonged negotiation and arguments in August 2006, AirAsia took over 96 of the 119 domestic routes of MAS. Bom AS und AirAsia also agreed to share 19 domestio trunk routes that had high interational connectivity and business traffic levels On 6 May 2008, MAS launched its unexpected "Everyday Low Fare" campaign, offering 1 milion free seats for its domestic tights and other short-haulroutes within South-East Asia. This campaign was strongly opposed by Fernandes, who regarded the competition as unhealthy and unfair He accused the premium wirine of turning into an LCC and concentrating its low-fare promotion on AirAsia routes. He also alleged that the MAS campaign was subsidized by the government and urged the government to aliowa. Servei playing field by removing subsidies for MAS (Short-Answer Question) Which segment of the general environment does the extract above best describe that influences competition between Alt Asia and MAS? You should use information in the extract in order to justify your answer. For the toolbar, press ALTFTOP or ALTHEN F30 (Mac) 1 vs Paragraph Arial v BE T. A 10pt 5 F XQ SALAT Save and Cok See and Submit to me and submit Click to swall MacBook Air 0 35 4 % 5 & 7 6 72 8 W E R Y U T

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