Questien (1) - 34 points Review the material from Class 14 on Competitive Strategies. Use the attached FastTrack to analyze the coenpetitive strategies of Andrews and Erie by answering the following questions. Explain the reasons and justification foe your answers using as evidence information from the Fast Track. a. Which segment(s) does the company have presence in? How many products per segment? (2 points) b. Examine the functional tactics for cash product (R. \&D performance, size, MTBF, age, Marketing - price, promotion and sales budgets, percentage of awareness and accessibility; Production - cost structure as reflected in contribution margin, labor cost and automation) (18 points) c. Based on the functional tactics above, make a conclusion about the company's conpetitive stratcgy for each product - whether cost leadership or differentiation (6 points) d. From your answer above, does the company have a single strategy for all of its products? Does the company have a single strategy for all products in a segment? How would you name the overall competitive stratezy of the company? (8 points) Hint: you do noe have to pick one of the six strategies explained in chapter 13. You can make up a name that describes what the company is doing, as it may not fit perfectly ooc of the six competitive strategies. Question (2) - 16 points Conduct a full SWOT analysis for company Andrews and company Erie. Explain at least 2 strength, 2 weaknesses, 2 opportunities and 2 strengths for each company. Remsmber that strengths and weaknesses come from factors inside the company that the company can control to a great extent. On the other hand, opportunities and threats come from factors extemal to the company and are therefore not entirely under its control. Question (3) 30 points Compate the performance of the two companics: Andrews and Erie on the following performance outcomes and mearares: - Sales and Sales growth (put in mind that all companies started. out with $40 million in sales and the industry was growing at an average of 15% per year) 4 - Profits 2 - Protitability (ROS, Net Margin and Contribution Margin) 6 - Costs (Labor and material costs) 4 - SGEA (absolute value and as a pereentage of sales revenue) 4 - Asset turnover (bow efficicntly the assets of the company are being used to generate sales) 4 - Market Share 2 - Stock price 2 - Capital Structure 2 Comment on the variation between the two companies and offer recommendations for improvement for the weaker cotrpany. fllih whint Questien (1) - 34 points Review the material from Class 14 on Competitive Strategies. Use the attached FastTrack to analyze the coenpetitive strategies of Andrews and Erie by answering the following questions. Explain the reasons and justification foe your answers using as evidence information from the Fast Track. a. Which segment(s) does the company have presence in? How many products per segment? (2 points) b. Examine the functional tactics for cash product (R. \&D performance, size, MTBF, age, Marketing - price, promotion and sales budgets, percentage of awareness and accessibility; Production - cost structure as reflected in contribution margin, labor cost and automation) (18 points) c. Based on the functional tactics above, make a conclusion about the company's conpetitive stratcgy for each product - whether cost leadership or differentiation (6 points) d. From your answer above, does the company have a single strategy for all of its products? Does the company have a single strategy for all products in a segment? How would you name the overall competitive stratezy of the company? (8 points) Hint: you do noe have to pick one of the six strategies explained in chapter 13. You can make up a name that describes what the company is doing, as it may not fit perfectly ooc of the six competitive strategies. Question (2) - 16 points Conduct a full SWOT analysis for company Andrews and company Erie. Explain at least 2 strength, 2 weaknesses, 2 opportunities and 2 strengths for each company. Remsmber that strengths and weaknesses come from factors inside the company that the company can control to a great extent. On the other hand, opportunities and threats come from factors extemal to the company and are therefore not entirely under its control. Question (3) 30 points Compate the performance of the two companics: Andrews and Erie on the following performance outcomes and mearares: - Sales and Sales growth (put in mind that all companies started. out with $40 million in sales and the industry was growing at an average of 15% per year) 4 - Profits 2 - Protitability (ROS, Net Margin and Contribution Margin) 6 - Costs (Labor and material costs) 4 - SGEA (absolute value and as a pereentage of sales revenue) 4 - Asset turnover (bow efficicntly the assets of the company are being used to generate sales) 4 - Market Share 2 - Stock price 2 - Capital Structure 2 Comment on the variation between the two companies and offer recommendations for improvement for the weaker cotrpany. fllih whint