Question $10$

$0$ pts

Week $3$: How Influencers Influence

A parasocial relationship involving a follower and an influencer is valuable to brands for which of the following reasons?

The follower and the influencer develop a two$-$way relationship that has a positive impact on brand attitude and ultimately purchase intentions.

The follower builds up trust for the influencer through this relationship and trust has a positive impact on brand attitude and ultimately purchase intentions.

A follower that forms this type of relationship with an influencer is also more likely to form a similar relationship with a brand.