Question: Question 1 0 . 5 p t s The combination of all the factors that consumers evaluate when deciding whether or not to buy a

Question 1
0.5pts
The combination of all the factors that consumers evaluate when deciding whether or not to buy a good or service is called a
product mix.
product package.
total product offer.
product differentiation.
Question 2
0.5 pts
The purpose of is to create real or perceived product differences.
product mixing
niche marketing
product differentiation
target marketing
Question 1 0.5pts The combination of all the factors that consumers

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