Question: Question 1 0 5 points There is a new type of cause - related marketing ( CRM ) called marketing. Recent ( 2 0 2
Question
points
There is a new type of causerelated marketing CRM called
marketing. Recent research published in the European Journal of Marketing shows how this type of marketing will allow
companies to gain the favorable effects of CRM without making a
to a cause.
Awareness; Intangible contribution
Awareness; Tangible contribution
Awareness; Intangible request
Unawareness; Tangiblet equest
Unawareness; Direct request
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