Question: Question 1 0 Mass marketers, such as Target and Venture Stores, often ignore market segment differences and target the whole market with one offer. What
Question
Mass marketers, such as Target and Venture Stores, often ignore market segment differences and target the whole market with one offer. What is their approach to segmentation?
undifferentiated marketing
micromarketing
marketsofone marketing
concentrated marketing
differentiated marketing
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