Question 1 0/0.25 points Research has shown that people below the age of 15 prefer using other colours than the familiar red ketchup. To capture this market, Heinz markets blue-, purple- and green-coloured ketchups. The ketchups have an exotic look, which Heinz hopes will appeal to this market. It still tastes like the red variety. Since this is not really a new product, just an attempt to reach a new target market, what type of strategy does it exemplify? product development O product expansion market development market penetration Question 2 0/0.25 points Safeway will place well-known brands on the shelves at high prices while offering its own Safeway brand at lower prices. This practice is an example of which of the following? brand cutting O illegal pricing price pressurization selling against the brand