Question: Question 1 (0.6 points) Another name for the image a company conveys to its customers is called strategy, which can include advertising, public relations, customer

Question 1 (0.6 points) Another name for the

Question 1 (0.6 points) Another name for the image a company conveys to its customers is called strategy, which can include advertising, public relations, customer service, and sales promotions. Customer-focused Brand Entrepreneurial Marketing Question 2 (0.6 points) How does a marketing plan help an entrepreneur and their company achieve their business goals? It conveys the company's story and helps reinforce the connection to the customers by conveying branding information about a company. It helps them determine the targeted customer segment, value proposition, and channels for the distribution of the proposition. It is used as a blueprint for goal achievement by focusing on market research, attracting customers, and marketing strategies. It describes how a company will select the right media to use in order to reach consumers and convert them into paying customers

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