Question $1.$

$(10$ Marks$)$

Discuss the concept of opportunity analysis and state ways you would like to perform an upportunity analysis in a market of your choice.

Question $2.$

$(5$ Marks$)$

Calculate the Market Penetration Rate from the following mentioned below and comment on the result

Number of Customers $=2,00,000$

Total Addressable Market $($TAM$)=37,50,000$

$(15$ Marks$)$

Question $3.$

Examine the concept of Market penetration with appropriate examples. $($Note$.$ You must explain the example$/$s$)$