QUESTION $1(10$ Marks$)$

With reference to the article above, critically discuss the need for EV$$s in modern times. In addition, discuss how each of

the players in the article have addressed this need.

QUESTION $2(15$ Marks$)$

As a marketing specialist, recommend the marketing strategy that these organisations should employ given the stage of

the product life cycle that their EV$$s are in$.$

QUESTION $3(15$ Marks$)$

Tesla, Nissan, Chevrolet and BMW are marketed and sold globally. What strategies can these organisations use to

successfully segment the global market for EV$$s$?$