Question $111(1$ point$)$

Intrinsic value arises from the:

Question $111$ options:

a$)$

perception of value by the customer.

b$)$

emphasis on product value by the provider.

c$)$

core product or service itself.

d$)$

all of the above

Question $112(1$ point$)$

A good strategy for remembering your goals and values is to:

Question $112$ options:

a$)$

display goals and values and re$-$read them frequently

b$)$

put them in your PDA so you will see them daily at a certain time

c$)$

commit them to memory

d$)$

all of the above

Question $113(1$ point$)$

Planet Hollywood restaurants made the mistake of

Question $113$ options:

a$)$

letting the core product go bad.

b$)$

insufficient advertising.

c$)$

overly elaborate decor.

d$)$

forgetting their target market.

Question $114(1$ point$)$

Industrial intimacy:

Question $114$ options:

a$)$

means allowing customers to select from menus of product characteristics.

b$)$

comes from better understanding the specific needs and wants of customers.

c$)$

comes from focusing on what is important to the customer.

d$)$

all of the above

Question $115(1$ point$)$

What percentage of its customers will an average company lose every five years?

Question $115$ options:

a$)$

$23\%$

b$)$

$50\%$

c$)$

$75\%$

d$)$

None of the above

Question $116(1$ point$)$

Feedback is a form of

Question $116$ options:

a$)$

advertising.

b$)$

complaining.

c$)$

resolving concerns.

d$)$

coaching.

Question $117(1$ point$)$

The greatest effectiveness is achieved in face$-$to$-$face communication.

Question $117$ options:

a$)$ True

b$)$ False

Question $118(1$ point$)$

The letter $$E$$ in LIFE acronym stands for

Question $118$ options:

a$)$

excellence $($in service$).$

b$)$

exceptional value.

c$)$

essence of value.

d$)$

expectations.

Question $119(1$ point$)$

Associated or extrinsic value of a product goes beyond the core product, but is still essential to the product.

Question $119$ options:

a$)$ True

b$)$ False

Question $120(1$ point$)$

To enhance clear business communication use

Question $120$ options:

a$)$

short, clear sentences

b$)$

logical sequencing and repetition

c$)$

both A and B

d$)$

neither A and B