Question $1$

$1\mathrm{.}1.$ Based on the information below, write a discussion on the key findings of the study.

$1\mathrm{.}2.$ Based on the information in the study, provide Dynamic Display with some recommendations on how to improve their business.

Introduction

Dynamic Display provides shop fitting and construction services as well as other construction and installation tasks, causing operational and financial issues. This study discusses the company's financial insecurity, structured staff development programs, and internal staff development ideas. Many of these ideas came from company employees' discussions, giving the researcher insight into the company's operations.

Sample Demographics

Interviewed Dynamic Display employees and subcontractors provided insights based on their experiences. Employees with shopfitting or related experience from various age groups and tenures are in the sample. Participants included young workers and industry veterans. Years of service: Some sample employees have worked at Dynamic Display for years, while others are newer. Previous Relevant Experience: Many employees have shopfitting, construction, handyman, or project management experience.

NVivo Analysis Word Trees$/$Clouds

Financial Challenges: "Costs," "project delays," "budget," "efficiency," and "revenue" were frequently mentioned.

Training Programs: Employee training discussions included "skills," "enhancement," "project management," "training," and "development".

In workforce planning and development, "scheduling," "growth," "expansion," "strategy," and "collaboration" were often used.

Interviews show that Dynamic Display needs to improve many key areas to meet its financial goals. Long project completion times, underestimated cost projections, and overreliance on large projects are key factors.

Thematic Qualitative Data Analysis

Research Objective $1$: Fiscal Challenges

The interviews revealed several major obstacles to the company's financial stability:

Financial Stability Barriers: Employees cited variable project durations, underestimated project expenses, and the company's dependence on large$-$scale initiatives. People claimed that project delays and inaccurate cost estimates caused cost overruns, hurting the company's cash flow.

Long Project Timelines and Underestimated Expenses: Financial pressure was often attributed to long project timelines and inaccurate expense estimates. Employees said these variables caused higher labour costs, supplementary materials, and delayed client payments, destabilising the company's finances.

Dependence on Large$-$Scale Projects: Many employees noticed that excessive reliance on large$-$scale projects made the company vulnerable during low demand. The inconsistent timelines of these major projects hindered revenue and staff continuity.

Research Objective $2$: Staff Development

Present Training Methods: Employees agreed that informal, on$-$the$-$job training met urgent job needs but not long$-$term skill development. Unstructured approaches led to project management and emerging technology expertise gaps.

Lack of Training: Insufficient training caused project timelines, budgets, and staff competencies to misalign. Informal training didn't prepare people to manage complex projects or improve efficiency.

Structured Training Benefits: Employees believed a systematic training program would improve their skills and the company's efficiency. Systematic programs would improve project management tool, cost estimating, and time management understanding, reducing delays and costs.

Research Goal $3$: Staff Planning and Development

Employees suggested using more accurate forecasting methods based on project timeframes and seasonal demand to improve workforce scheduling. A flexible strategy that allows staff to switch roles or teams would retain talent and prevent peak$-$load overload.

Strategies for Sustainable Growth: Diversifying the business model to reduce reliance on large projects was a common suggestion. Employees suggested diversifying into new markets or industries to balance the project portfolio and reduce financial risks from significant project variations.

Improving Planning Integration: Employees advised teams to communicate about organisational and personal goals. Engaging employees more directly in decision$-$making and planning would boost morale, efficiency, and financial stability by aligning with company goals.

Conclusion

Employee feedback helps management understand Dynamic Display's strengths and weaknesses. Project financial risk includes long duration, underestimated starting costs, and dependence on large projects. Staff training programs can be improved to increase project capacity, timeliness, cost$-$effectiveness, and productivity. Scheduling and diversity improvements will improve labour planning, boosting workforce stability and financial standing.