Question: Question 1 1 ( 1 point ) Global marketers must determine whether a standardized or an adapted marketing mix is required to best serve the

Question 11(1 point)
Global marketers must determine whether a standardized or an adapted marketing mix is required to best serve the wants and needs of the consumers.
True
False
Question 12(1 point)
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When identifying global market segments, a fundamental guiding principle should be the need to determine:
similar ethic backgrounds.
similar geographic regions
similar needs and buying behavior.
shared demographic characteristics.
similar languages.
Question 11(1 point) Global marketers must determine whether a standardized or

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