Question $11(1$ point$)$

When competitors look at a market and conclude that they do not have the means to enter or that their entry would not yield the desired results, are said to exist.

segmentation variables

sustainable competitive advantages

entry barriers

positioning strategies

Question $12(1$ point$)$

The method of combining the different marketing mix elements $($product$,$ price, place, and promotion$)$ to achieve organizational goals depends to a great extent on

the organizational cost structure

competitor analysis

management orientations

market realities