QUESTION $1$

$1\mathrm{.}1$ With the article in mind, critically discuss South Africa's source of global competitive advantage in tourism.

$(15$ marks$)$

$1\mathrm{.}2$ The COVID$-19$ pandemic has disrupted business operations however new and creative ways of doing business have emerged. Analyse and discuss innovation with reference to the article and its wider role in need fulfilment

$(15$ marks$)$

$1\mathrm{.}3$ A market opportunity can be seen as a 'gap' in the marketplace where a need is not satisfied sufficiently, representing a chance to design a product, service, or idea to bridge the gap. In light of the forgoing statement, evaluate andBeyond's market opportunity identification and exploitation initiatives