Question: Question 1 1 2 . 1 7 pts In comparing the relationship between the promotional mix and the AIDA model, marketers have generally concluded that

Question 11
2.17 pts
In comparing the relationship between the promotional mix and the AIDA model, marketers have generally concluded that advertising
2
is most useful in gaining attention for goods and services
has little impact on gaining attention for goods and services
the greatest impact in the later stages of the purchasing process
has the greatest impact on impulse buying
Question 11 2.17 pts In comparing the relationship between the promotional

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