Question: Question 1 5 1 p t s In comparing the relationship between the promotional mix and the AIDA model, marketers have generally concluded that advertising

Question 15
1pts
In comparing the relationship between the promotional mix and the AIDA model, marketers have generally concluded that advertising q,
q,
has the greatest impact in the later stages of the purchasing process
has little impact on gaining attention for goods and services
has the greatest impact on impulse buying
is most useful in gaining attention for goods and services
Question 15 1pts In comparing the relationship between the promotional mix

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