Question $11$

$4$ pts

$(15)$ In measuring brand loyalty, a marketer can use behavior scan. Behavior scan means: $q,$

At the checkout, when products get scanned, using that record to see if a given consumer buys a particular brand

Ask consumers to register the product code on the package on company's Website $q,$

Give consumers a survey and a scantron to mark

Any survey that measures what consumers think of a brand