Question: Question 1 [ 1 5 Marks ] Customer needs and wants are changing at a rapid pace, creating content that speaks to a targeted audience

Question 1
[15 Marks]
Customer needs and wants are changing at a rapid pace, creating content that speaks to a targeted audience may require in house and personal skills. Dentsu highlighted that companies must focus on more than just reach and viewability to "understand what content truly engages consumers".
Explain any five factors that influence an enterprise's microenvironment.
Question 1 [15 Marks] Customer needs and wants are changing at

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