Question: Question 1 1 Open - ended questions are often necessary even in surveys whose major objective is to prc Given the open - ended responses

Question 11
Open-ended questions are often necessary even in surveys whose major objective is to prc Given the open-ended responses below, how would you summarize them for analytical pur QUESTION: How do you think the taste of Pepsi compares with Coca Cola?
RESPONSES: The taste of Pepsi was:
Better
Sweeter
Too sweet
Not as refreshing
More refreshing
Sweeter is better
Bolder taste
They taste about the same
I don't know
I don't have any idea
I don't drink soft drinks
Soft drinks are not good for you
Not a refreshing as Coca Cola
Coca Cola has always been my favorite brand
Consolidated Response
Categories
Taste - sweetness
Refreshing
Preferred
Direct Comparison
Don't know/don't drink soft drinks
Health statement
Select all the responses that would be consolidated into the chy
Soft drinks are not good for you
I don't have any idea
Bolder taste
Coca Cola has always been my favorite fendo
Better
They tute about the une
Question 11 Open-ended questions are often necessary even in surveys whose

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