Question: Question 1 ( 1 point ) Helena has just been hired by Shopify, a Canadian multinational e - commerce company headquartered in Ottawa, Ontario. While

Question 1(1 point)
Helena has just been hired by Shopify, a Canadian multinational e-commerce company headquartered in Ottawa, Ontario. While she has ten years of experience in the consumer marketing area, coming into the B2B area is new to her and she is having to learn the differences between the two. One of the first things that she has had to quickly come to understand is the nature of products in business-to-business (B2B) markets. If you were coaching Helena, which of the following statements would you tell her best describes the nature of products in business-to-business (B2B) markets?
The products sold in these markets are mainly finished goods assembled by firms.
The products are sophisticated and must conform to technical standards of the buyer.
There is no time-bound delivery of products in B2B markets.
Consumers buy the products from B2B markets for their own personal consumption.
Technical assistance and after-sale service is not mandatory for products in B2B markets.
 Question 1(1 point) Helena has just been hired by Shopify, a

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