Question: Question 1 ( 1 point ) Helena has just been hired by Shopify, a Canadian multinational e - commerce company headquartered in Ottawa, Ontario. While
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Helena has just been hired by Shopify, a Canadian multinational ecommerce company headquartered in Ottawa, Ontario. While she has ten years of experience in the consumer marketing area, coming into the BB area is new to her and she is having to learn the differences between the two. One of the first things that she has had to quickly come to understand is the nature of products in businesstobusiness BB markets. If you were coaching Helena, which of the following statements would you tell her best describes the nature of products in businesstobusiness BB markets?
The products sold in these markets are mainly finished goods assembled by firms.
The products are sophisticated and must conform to technical standards of the buyer.
There is no timebound delivery of products in BB markets.
Consumers buy the products from BB markets for their own personal consumption.
Technical assistance and aftersale service is not mandatory for products in BB markets.
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