Question $1$

$1$

Point

If you have always been committed and loyal to Hewlett$-$Packard technology products, your customer lifetime value to Hewlett$-$Packard would likely be quite high.

True

False

Question $2$

$1$

Point

A consumer usually will go through all of the steps of the consumer buying decision process for every purchase.

True

False

Question $3$

$1$

Point

In a marketing information system, data from external sources include all the following except

economic conditions.

the firm's suppliers.

the firm's customers.

competitors' marketing activities.

sales force activities.

Question $4$

$1$

Point

CRM technology allows companies to make an investment in building long$-$term relationships with their customers.

True

False

Question $5$

$1$

Point

Nancy goes to a drugstore and purchases toothpaste. What type of purchase process did Nancy most likely use?

Evaluative buying

Limited decision making

Simple purchasing

Routine response behavior

Extensive decision making

Question $6$

$1$

Point

General Mills is setting up a marketing information system to keep track of marketing trends. External sources of marketing data include all of the following except

raw material suppliers.

forecasts about general economic conditions.

the company's historical sales data.

customers.

competitors' activities.

Question $7$

$1$

Point

From time to time, some of the activities within the eight major functions of marketing are eliminated to provide for a more effective marketing process.

True

False

Question $8$

$1$

Point

Explain the difference between marketing research and marketing information systems.

Question $9$

$1$

Point

Implementation of the marketing concept requires a firm to obtain information on what customers' needs are and how those needs are being met by products currently on the market.

True

False

Question $10$

$1$

Point

Carla is not wealthy but attends a school in the wealthy part of her city. She works at a grocery store after school. Other girls at her school carry Gucci bags to school, wear Louis Vuitton clothing, Nikes for sports, and Jimmy Choo shoes for formal events. Carla is not invited to formal events because she cannot afford the designer clothing and accessories her classmates have. She has been invited to the prom but is concerned that she will look and feel out of place. She discusses her predicament with her neighbor, a kindly older woman, who assures her she has nothing to worry about because they can get her the clothes and accessories she needs at no cost or a fraction of the cost. The neighbor takes down her sizes and promises she will meet with her in a week. The next week, the neighbor calls her and invites her over. In her living room, she has five Louis Vuitton dresses, and a variety of designer shoes, handbags, and accessories and tells her to pick out what she likes and try it on$.$ She picks out a dress and shoes and takes them into the bathroom to try them on$.$ She models them for the neighbor who insists that she take them and accessories she has picked out to go with them. Carla asks how much she owes for them and the neighbor tells her, $$$$200.$ Carla pays her and takes the purchases home with her. What type of utility is the focus of this scenario?

Possession

Time

Place

Form