Question: Question 1 : ( 1 point ) In the context of PR , what is meant by the term Two - Step Flow of Communication?
Question : point
In the context of PR what is meant by the term "TwoStep Flow of Communication"?
Communication is segmented into two distinct phases: prelaunch and postlaunch.
Information is passed from a company to a thought leader and then to the public.
Information is shared between two companies before reaching the public.
Information flows directly from companies to consumers.
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