Question 1 (1 point)

Looking into the future, what threats does Harley face?

a	Emissions regulations have become tighter
b	Competitors produce more reliable motorcycles at lower cost
c	Changing demographics change customer preferences
d	Threats of new entrants increases

Question 2 (1 point)

After almost going bankrupt during the invasion of Japanese motorcycle manufacturers (Honda, Yamaha, Kawasaki) into the U.S. market, Harley-Davidson has re-emerged as a highly successful, and profitable, motorcycle manufacturer. What have been the keys to Harley's success?

a	Improving technology through innovation
b	Selling an experience rather than a product
c	Selling larger, more muscular motorcycles
d	Making a quieter motorcycle to match competitors

Question 3 (1 point)

What key "job" or "jobs" are Harley customers buying a Harley-Davidson motorcycle to do for them? (In other words, Harley is typically hired to do what job for customers?).

a	Harley-Davidson produces a more muscular, rugged motorcycle that can overpower competitors
b	Harley-Davidson produces a technologically superior motorcycle
c	Harley-Davidson produces a motorcycle that buys status such as 'coolness,' and 'club membership'
d	Harley-Davidson produces a more efficient motorcycle

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