Question $1(1$ point$)$

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In the $1920$s$,$ businesses began to shift to a sales orientation, which was characterized by all of the following except $\_\_\_\_\_\_\_.$

Question $1$ options:

taking orders and delivering goods

increasing advertising

determining what goods consumers wanted

enlarging the sales force

using occasional high$-$pressure selling techniques

Question $2(1$ point$)$

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Influences on the external marketing environment that stem from actions of elected and appointed officials are called $\_\_\_\_\_\_\_$ forces.

Question $2$ options:

government regulatory

legal

external cultural

social

political

Question $3(1$ point$)$

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General Motors is offering a rebate on pickup trucks purchased this month. This activity involves the $\_\_\_\_\_\_\_$ ingredient of the marketing mix.

Question $3$ options:

pricing

promotion

distribution

timing

product

Question $4(1$ point$)$

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Gear Up

Zoey worked for a retail company and observed that there were many things it could do better. She shared some of her ideas with upper management, but they did not want to do things differently. When Zoey went home to talk to her husband, they both realized that, given her passion, perhaps Zoey should open her own business. After a lot of consideration, she decided to open a sporting goods store called Gear Up$.$ She also knew just where to open the store$$right next to her house.

To be certain to address all aspects of the business, Zoey hired a marketing research firm to determine the best location. Once all the research was compiled and analyzed, she realized that it would actually be better to open the store in a different area. She also realized that deciding where to locate the business was not the only major concern. More specifically, she would have to focus on the four elements of the marketing mix as well, creating a whole marketing plan. Her husband mentioned the possibility of using commercial databases to help with the business. With her husband's support and a good marketing plan, Zoey felt that she would be prepared to make the right decisions.

Refer to Gear Up$.$ To be successful, Gear Up will need to focus on the four elements of the marketing mix. Which of the following is one of those elements?

Question $4$ options:

Production

Price

Power

Possession

Personal income

Question $5(1$ point$)$

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Akeelah owns a falafel shop. She has decided to focus her marketing efforts on vegetarian customers. Akeelah is using the $\_\_\_\_\_\_\_$ approach.

Question $5$ options:

differentiated

undifferentiated

concentrated

target market

marketing$-$mix

Question $6(1$ point$)$

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In the past, many products depended on a salesperson to explain the features, benefits, and uses of a product, which helped propel customers along the buying decision process. What has become a significant source of information in the buying decision process today?

Question $6$ options:

Friends

Family

Businesses

The internet

Advertising

Question $7(1$ point$)$

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Leo is beginning a marketing research project. One of the six steps of marketing research he will do is to $\_\_\_\_\_\_\_.$

Question $7$ options:

define the problem

engage a marketing research firm

open a business

survey the sales force

conduct a SWOT analysis

Question $8(1$ point$)$

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Beto is in the process of buying a computer so that he can work from home. He has recognized that his phone will not be up to the task; searched online for information about various laptops' features, specifications, and warranties, as well as product reviews; and has weighed the various alternatives. Now, he's made a choice and just clicked the "Place your order" button at Amazon. What step does he still need to take in the consumer buying decision process?

Question $8$ options:

Evaluate after purchase

Purchase

Evaluate the alternatives

Search for information

Recognize the problem

Question $9(1$ point$)$

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Jay's Sporting Goods started as a small shop catering to the fly$-$fishing crowd but as requests were made for different and varied goods, it branched out into an outdoor$-$sports store. Jay caters to his core customer base of hunters and anglers but stocks the latest outdoor gear for those who want to incorporate other sports such as backpacking into their hunting and fishing experience. Due to space limitations$,$ he does not carry mountain bikes, but does carry gear for them.

Because Jay's is not located near the ocean or a large body of water, he does not carry water sports equipment, but he does carry gear that would be required for wading in cold mountain rivers and streams, and canoes and kayaks. His marketing is directed toward hunters and anglers, but includes activities, events, and sales aimed at bringing outdoor enthusiasts with other interests into his store. Over the past year, he has received numerous requests for rock climbing gear. As a result of these requests, Jay has entered into negotiations with three providers of high$-$quality