Question 1 (1 point) True or false? The key to mobile marketing is targeting the device. a) True b) False Question 2 (1 point) True or false? Apps can be successful at strengthening value proposition by delivering some form of utility or entertainment. a) True b) Valse Question 3 (1 point) True or false? Email marketing can be highly targeted and a direct touchpoint within the user journey. a) True b) False Question 4 (1 point) True or false? Marketing automation is the process of triggering automated communications according to a scoring system. a) True b) False Question 5 (1 point) True or false? Omni-channel marketing recognizes that the target audience will want to engage and communicate with a company across multiple channels in a way that suits them. a) True b) False Question 6 (1 point) True or false? The role of analytics in creating effective digital branding is to analyze the data collected and use it to measure and improve our efforts for future marketing efforts. a) True Question 7 (1 point) True or false? Multichannel funnels track all the different sources of traffic that contributed towards goals being completed on a website. a) True b) False Question 8 (1 point) True or false? Gap correlation is the process of asking questions that show us the connection between our primaries and our final business objectives. a) True b) False