Question $1(1$ point$)$

When a marketing manager is trying to decide whether a new product launch

decision should be postponed until some additional marketing research can be

conducted, which of the following questions should this manager ask himself or

herself?

Is this use of research funds the best use of the available dollars for

research?

Will the benefits outweigh the costs of the research?

Will the payoff from the research be worth the dollar expenditures for

research?

All of the above