Question: 1 5 . When a manager is trying to decide whether a new product launch decision should be postponed until some additional research can be

15. When a manager is trying to decide whether a new product launch decision should be
postponed until some additional research can be conducted, which of the following questions
should this manager ask himself or herself?
a. Is the proposed research expenditure the best use of the available funds?
b. Will the information gained by business research improve the quality of the
business decision enough to warrant the expenditure?
c. Will the payoff from the research be worth the dollar expenditures for research?

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