Question $1(1$ point$)$

When Karly developed her marketing plan for her new store, she kept in mind that conditions can change, so her plan may also change. In the tips for a successful marketing planning experience, this demonstrates the importance of staying strategic, but also staying on top of the tactical.

True

False

Question $2(1$ point$)$

In the context of situation analysis, what is a category for analysis in the internal environment?

political, legal, and ethical

technological

firm resources

threat of new entrants

sociocultural$/$demographic