QUESTION 1 1 points If a firm sells the same product to several market segments, it is gaining al Synergies QUESTION 2 1 points Banana Republic and Gap have the same owner and sell similar product items. When a customer buys moderately- priced khaki pants at Gap rather than at the more expensive Banana Republic where the customer usually buys, is said to have occurred QUESTION 3 1 points Costs will when firms serve multiple markets with multiple products. 1 points QUESTION 4 When Budweiser introduced O'Doul's non-alcoholic beer to target non-alcoholic drinkers, it was using doing behavioral segmentation 1 points QUESTION 5 The fact that you have an image of Rolls Royce in your mind and what features this possesses even though you have never ridden one, is an effect of lol 1 points Sav QUESTION 6 After market segmentation, the next step is to identify which segments to serve. This step is known as [al