Question 1 1 pts Evaluative criteria involves: the information search and evaluation process are critical in competitive markets where consumer needs change quickly the features of a product that customers use to compare brands a group of brands that a consumer is both aware of and willing to consider a solution to a purchase problem influencing problem recognition by consumers Question 2 1 pts Perceptual categorization: O is related to lack of awareness O is a two-sided coin (depends on characteristics of both stimuli and perceiver) O is unidimensional none of these answers Question 4 1 pts A business analysis: O should be conducted for every new product introduced to a retail outlet or manufacturing line only involves psychological considerations should avoid dealing with profit potential O is only conducted for an established product in an established marketplace Question 5 1 pts A product mix is: O the outcome of a financial analysis a firm's total product lines the way the product component of the marketing mix is used to achieve a firm's objectives none of these answers Question 6 1 pts A brand: O deals only with services O is unrelated to products O is a verbal and/or symbolic means of identifying a product is solely related to the outcome of secondary market research Question 7 1 pts Which of the following is not true for CRM: good information is required web-based marketers use CRM technology CRM does not help to increase sales O the upfront costs can deter small businesses from adopting it Question 8 1 pts Labelling is: O not a part of the total product an unnecessary expense in the marketing process not important in branding a basic product another part of the total product Question 9 1 pt All of the following are sources of external secondary data except: O company records government publications trade associations o periodicals Question 10 1 pts Which of the following beliefs do not form the foundation for discussing customer loyalty? customer satisfaction produces customer loyalty the product is not important O superior customer service creates customer satisfaction small firms possess great potential for providing superior customer service Question 11 1 pts Stage 4 of consumer decision making: occurs when the store decides to enhance its advertising initiatives occurs when the consumer decides to purchase a service ends with a purchase does not end with a purchase Question 12 1 pts Modern CRM focuses on: customers rather than products gathering competitive information only direct selling efforts to consumers O business to business sales numbers Previous