Question 1 1. Using Porters generic business-level strategy framework, you must identify and explain the business-level strategy currently pursued by: a) Qantas Airways; and b) Jetstar business. Some guidance: i) You need to understand Porters generic strategy framework. ii) Conduct research into Qantas Airways and Jetstar to identify how they compete to achieve competitive advantage; and whether they target a broad or a narrow market. iii) Classify Qantas Airways and Jetstars generic business level strategy. Explain.

Question 2 You have been given the task of recommending two new business strategies for Qantas Airways based on the team's environmental and SWOT analyses in previous weeks. You need to do the following exercises prior to coming to class. Your answers will be collected at random in class twice during the semester and count for 20% of your overall course mark. Students who fail to hand in the exercises will be given a mark of 0.

3 2. Using the results from your SWOT analysis for Qantas Airways from the previous weeks you must recommend two strategies for Qantas Airways (use your imagination and be creative). For each strategy: a) Identify and discuss the strategy. Some guidance: i) Understand the Who, What & How questions; and Porters generic strategy framework. Note: Strategies shape the long-term direction of the firm and should help determine how the firm should position itself in the market. ii) Refer to the generic strategy of Qantas Airways from Q1 and determine who are Qantas target customers, what are the customers needs to be satisfied and how to use Qantas capabilities and core competencies to develop flight services to satisfy customers needs and achieve competitive advantage. iii) Determine and explain the recommended strategies.

Question 3 Justify the appropriateness of each of the above strategies using the SAFe framework. Some guidance: i) Understand the SAFe and SWOT frameworks. ii) Determine and explain how the recommended strategies: Exploit the key opportunities and neutralize threats identified earlier; Capitalize on the key strengths (resources, capabilities, and core competencies); and will not be impeded by weaknesses identified in your SWOT analysis. Will be acceptable to key stakeholders.