Question: Question 1 1 Why is it important to write realistic and measurable IMC objectives? Establishes criteria for planning and decision making Provides measurement standards and

Question 11
Why is it important to write realistic and measurable IMC objectives?
Establishes criteria for planning and decision making
Provides measurement standards and benchmarks
Helps define a common goal for a company
all of the above
Question 11 Why is it important to write realistic and measurable

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