Question 1 10 pts Shannon's distributes its beer through a wholesaler, Miller of Denton. The retail selling price for a six pack of its typical craft beer is $12.00. The retailer's cost per six pack is $8.00. The wholesaler sells the beer to the retailer for this price. Shannon's sells a six pack to the wholesaler for $5.40. Shannon's variable costs of production, packaging, and distribution are $3.60 per six pack. Shannon's has the following annual fixed operating and marketing costs: Marketing Costs $59,440 Consumer Advertising $33,321 Trade Promotion $30,000 Sales Promotion $18,000 What is Shannon's annual break-even in six packs of beer sold? Question 2 10 pts Given the above information in Q1, Shannon's wants to increase its sales to retailers by 20% in the next year. Management estimates that the incremental promotion program required to generate sufficient demand to boost sales by 20% will be: Personal Selling Costs $ 60,000 (exclusive of commission) Consumer Advertising $ 58,266 Trade Promotion $ 43,963 Sales Promotion $ 25,000 Shannon's will need to hire an additional sales person (paid a salary and commission) and provide some added administrative support. The sales person's salary plus administrative support will cost about $60,000 per year. The sales person's commission will be the equivalent of $0.05 per six pack sold. The incremental costs of consumer advertising, trade promotion, and sales promotion necessary to support sales in the new market will be substantial as indicated in the table above. How many six packs must be sold to break-even on the incremental costs that are anticipated? Question 3 10 pts Let's modify the scenario from Q1 and Q2 a bit. Management estimates that the incremental promotion program required to generate sufficient demand to boost sales by 20% will need to be: Marketing Costs $ 60,000 (exclusive of commissions) Consumer Advertising $ 62,994 Trade Promotion $ 44,993 Sales Promotion $ 25,000 The total market for craft beer sold in six-packs is about 2,500,000 six-packs per year. What market share will Shannon's need to capture in order to break-even on the incremental costs that are anticipated? Express your answer in percent format to two decimal places. For example, 5.00 for five percent or .50 for one-half of one percent. Do not include the percent sign. Use the same contribution from the last