QUESTION $1(20$ Marks$)$

In the context of ABC Corporation, the organisational structure is crucial for ensuring that the company's

strategic goals are effectively implemented and supported. Using the scenario of ABC Corporation,

critically evaluate the role of organisational structure in ensuring the successful implementation of

strategies.

QUESTION $2(20$ Marks$)$

Market segmentation is a vital aspect of product positioning, as it enables corporations to target specific

customer groups more effectively. Based on the scenario provided, discuss five $(5)$ specific reasons why

market segmentation is essential for a corporation's product positioning strategy.

SECTION B $[60$ MARKS$]$

QUESTION $3(20$ Marks$)$

In highly competitive markets, businesses must adapt their marketing strategies to diminish the influence

of buyers and sustain profitability. Critically analyse how businesses can adapt their marketing strategies

to reduce the bargaining power of buyers in a saturated market.

QUESTION $4(20$ Marks$)$

The Resource$-$Based View $($RBV$)$ framework emphasises the importance of leveraging a firm's internal

resources to achieve a sustainable competitive advantage. Critique the role of the Resource$-$Based View

$($RBV$)$ in helping firms gain a competitive advantage over their competitors.

QUESTION $5(20$ Marks$)$

Michael Porter's Generic Strategies continue to serve as foundational approaches for companies, though

their applicability in the fast$-$evolving global business environment requires careful consideration.

Examine the relevance of Michael Porter$$s Generic Strategies in today$$s rapidly changing global

business environment.

END