Question $1$

$(20$ Marks$)$

The knowledge of consumer behavior is relevant for decision making for each element of the marketing mix. Coca$-$Cola therefore has recognized the importance of adaptation and localization in overseas markets by responding to each target market's needs and wants. Explain how Coca$-$Cola may further adapt each element of the marketing mix in foreign markets to maintain its position as one of the top $10$ Global Brands.