Question $1(20$ points$)$: Look in YouTube for the commercial Pepsi$-$Live for Now and please watch that commercial.

a$)(2$ points$)$ Briefly summarize the cir$$mmercial content and storyline $(1$ paragraph$).$

b$)(3$ points$)$ What do you think is the main goal of the company with this type of commercial? Max half page.

c$)(5$ points$)$ Investigate whether this campaign had any controversies. If that is the case, explain what the issues were and whether Pepsi has addressed those. Max one page.

d$)(10$ points$)$ Illustrate graphically and comment the possible impact on the firm sales and profits of what you have found in c$).$ For full credit make sure you identify the axes, label all the curves and explain your graph. Max $2$ pages.