Question: Question 1 2 ( 2 points ) In the mid - 1 9 9 0 s , Amazon launched its online only sales channel for
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In the mids Amazon launched its online only sales channel for selling books. It was quickly able to offer more titles online to book shoppers than they could find at even the biggest bricksandmortar bookstore, and, Amazon did not have to build, stock, and operate its own stores.
Which of the following best describes the business benefit of implementing such an information system?
A Better customer service
B Enhanced competitiveness
C Cost savings
D Identification of new business patterns
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