Question: Question 1 2 ( 2 points ) What is unbundling? A research method to evaluate potential ad audiences Media organizations giving a discount on media

Question 12(2 points)
What is unbundling?
A research method to evaluate potential ad audiences
Media organizations giving a discount on media
Using a media agency instead of a full-service ad agency to buy media
Running different spots on different media during the same ad campaign
Question 12(2 points) What is unbundling? A research method to evaluate

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